How We Did It
It was a challenging sale, walk-up townhouse with maintenance fees, facing a big street with a streetcar and police station. Whereas most people would have taken the lazy way out, listed it at an unrealistic and misleading price, only to have hundreds of unqualified people trample through the home, we did it the traditional way.
We gave it the attention it needed. We gave it the proper exposure. We did things the right way. We relied on old school marketing and negotiations.
This is how we did it.
This was my own property. I hate selling my own properties as it's short term gain, in order to sacrifice long term growth. Inevitably, at some point you have to find an exit though.
The sale of this condo was a complicated story. After the whole heart-felt situation of my previous tenant leaving, I put it up for lease and got 3 offers on it. I accepted one of them, but thought, hey maybe someone would want to buy it with a stellar tenant in place paying market rents. I had a few other pre-construction closings coming up next year, and made some good real estate investments this year already, so this would help fund some of those purchases. If no one bites, I'll just keep this unit.
So after it was leased, I listed it for sale. I ended up with 3 offers to purchase it. The end price was pretty nice, but the problem is that the highest bidder needed the unit for themselves.
This is how we did it.
Selling a home is always a unique journey, and for this property, discretion and a tailored strategy made all the difference. This home was marketed exclusively off-market, bypassing the MLS entirely. Why? The seller needed time to clear out the home, and we strategically used this period to build anticipation and raise awareness among qualified, motivated buyers. This approach proved particularly effective in a challenging buyer’s market, where timing and targeting are crucial.
By leveraging our curated network of trusted agents and serious buyers, we ensured the property received the right exposure—without the need for public showings or online visibility. The benefits of this off-market strategy were clear: the seller avoided the stress of endless open houses and public scrutiny, especially for a home that required significant work. Despite market conditions, the property achieved a competitive sale price, thanks to our focused and efficient approach.
For sellers seeking privacy, flexibility, and a personalized strategy, an exclusive listing can deliver outstanding results, even in tough market conditions. If you’re considering selling your home, let’s discuss how we can tailor the process to your needs.
Perfect One Bed+Den Condo the heart of the historic Distillery District with a stunning west view of the downtown skyline and lake. The apartment sports Tall 9 Ft smooth finished ceilings. Comes with parking and Locker. Huge balcony spanning the entire width of the unit. floor to ceiling windows.
The frequent and reliable King streetcar line will get you to the core in just minutes, or walk. Festivals, restaurants, arts and entertainment right at your backyard!
Beautiful trendy spacious designer loft in the heart of the historic Distillery District. Tall 10 ft ceilings. Sliding doors in bedroom with his/hers closets. Juliette balcony. Semi-ensuite bath. Parking included. Famous outdoor pool and BBQ deck, lots of amenities. King streetcar line gets you to the core in just minutes, or walk. Festivals, restaurants, arts and entertainment right at your backyard!
This is why we do what we do. It's all about the impact that we make on our client's lives.
Congrats to our happy newlywed client and her mother, on an emotional first freehold home purchase! We came out on top after 20 offers. 20 offers!!!
SOLD! We were able to sell this loft for the second highest price per square foot in the podium loft section of the building, only second to a unit with a balcony in 2016! Sold in 6 days!
This was a dreamy 1+den loft with soaring 11 ft ceilings and engineered hardwood flooring throughout, wainscoting panels, exposed concrete ceilings. Shower glass enclosure, his and hers closets. The den can be used as a second bedroom.
Best condo amenity pool deck in Toronto! Lots of other amenities including: 24 hr concierge, paid visitor parking, movie room, party room, yoga room, meeting room, guest suites, gym, and more!
Our client approached us with a very specific request–to be directly on the water. After months of searching, we finally found it. The only challenge is that we had to fight for it. With only 6 of these layouts in the building, you can imagine that this was in big demand. With our connections, we got to the first round platinum VIP launch and got the best unit in the building.
SOLD! Large upgraded designer 2 bed 2 bath corner unit condo at Jarvis and Bloor with wonderful south and west views of the city, plenty of sunlight! Steps to Yorkville, Yonge/Bloor subway lines, shopping, entertainment, restaurants, cafes. With the proper preparation work, we sold this property on the first day that it was listed! Click the image to watch the video.
SOLD! With plenty of room to grow your family, check out this gorgeous detached two car garage on a 40 ft lot in the desirable Bedford Park community. We held a neighbour's night sneak peek party, contacted all the real estate specialists in the area, public open houses, postcards, and lots of online marketing. All of that created buzz for the home, which resulted in multiple offers over the asking price! Click the image to watch the video.
SOLD OVER ASKING! Yes, it's hard to believe. Buyers traditionally had their pick of condos, but as the supply of freehold housing shrinks and the cost skyrockets, naturally condos are getting a lift too. An increasing number of families are choosing to live in downtown condos for the shorter commute times to the office, as well as the appeal of amenities and diversity that a major metropolitan city like Toronto has to offer. Due to the shortage of access to freehold homes, we pinned two potential buyers against each other and created our very own bidding war. The result? An extra 3% in the seller's pocket!
SOLD! This house had been tenanted for over 10 years by a single family. You can imagine how rough it was when we got it back and it was time to sell. We partnered with the owner to put our finishing touch on the renovations, did our own staging, and took our own photographs. Two months later, the result? Sold as the second highest price on the street!
I hate to say it, but coming in second place is really like saying you are the first place... loser. After all, there can only be one rightful owner on title for a property. After coming second place in six (!!) other offers in the course of a one year period, we were about to come in second place for our seventh offer. Last minute, there was some minute tricks that we use in order to win bids and beat out the 8 other offers that we were competing with.
SOLD! We were promised amazing tenants. They were students here from overseas on a scholarship, only here to study. They came from wealthy families. Boy were we wrong. The place was trashed when we got the unit back. The home owner was devastated! We used all our resources to turn the place upside down and inside out. The result? Sold at 99% of asking price! Click the image to see the video.
All condos are the same right? I mean they're kind of similar, and really hard to differentiate between one another, especially in a big city like Toronto. So we made a rap video to help remember the address and to sell the features. It truly worked. When I was at concierge dropping off the marketing brochures, I almost forgot which unit it was, until the jingle came into my head. "4978 Yonge Street Unit 2108, direct subway access, man that's so great!"
It took a rap to put us on the map.